To be a meaningful part of patients’ lives, it’s no longer enough for hospitals to treat sickness. They need to find ways to become more present everyday and create powerful bonds that last a lifetime. See how this new approach is changing healthcare — and saving lives.
Deep down, Mark knew he wasn’t entirely healthy. But, like many patients, he was in denial and put off addressing the issue head on. Every time he took a blood test, the doctor’s office sent him a paper report full of stats. To Mark, they were just numbers, too abstract to be real. Sure, Dr. Walker told him his LDL and HDL levels weren’t good but Mark just didn’t take the time to fully understand the gravity of his situation.
From a smart diet to regular exercise, Mark changed his lifestyle for the better. Yet despite it all, his cholesterol numbers take a turn for the worse. Further tests show that one of his coronary arteries is blocked. Exhausting all other options, Mark and Dr. Walker make the hard decision to move forward with coronary bypass surgery.
His sister, Maria, who lives thousands of miles away, is understandably nervous.
Mark is getting one last checkup before being discharged from the hospital. It’s earlier than he expected because Dr. Walker is able to send him home knowing that vital information about Mark’s recovery will be at his fingertips 24/7. Mark leaves with flowers, balloons, and a regimen of devices and apps to monitor his recovery.
One day, Mark’s doctor receives a push notification from PostApp, a post-surgical application he's been using to keep an eye on the recovery progress of his patients. It alerts Dr. Walker that Mark might have atrial fibrillation.
Mark’s apps and Apple Watch have become as important a part of his regimen as his cholesterol medication and his daily walks. His doctors continue to see his daily activity – so they don’t need to see Mark for months on end. Which gives Mark more time to do the things – and spend time with the people – he loves most.
White Rhino’s Addictive Health Practice helps healthcare organizations create unforgettable digital experiences that engage patients in new ways:
Adding value to patients’ daily health routines.
Uncomplicating patients’ digital filing cabinets.
Providing actionable insights on patient data.
Delivering superior service in the hospital.
Get hooked on more possibilities in our eBook “Addictive Health: The Patient Journey Reimagined.”